Social media platforms have revolutionized the way businesses market their products and services. And while a new study shows a growing disaffection with some of the toxic traits of social media, it's clear the Internet is firmly cemented into our everyday lives.
The Canadian Internet Registration Authority's recently published Canada's Internet Factbook survey found that people are finding social media less beneficial. In 2023, only 18% said there was a benefit to social media compared to 25% in 2022 and 35% in 2020. Facebook continues to be the most popular platform, used by 65% of British Columbians. YouTube is used by 54%, Instagram by 43% and LinkedIn by 28%.
British Columbians also report a preference for patronizing Canadian retailers when they shop online (67%) and 43% say they primarily shop locally or equally between local and chain stores.
"It seems highly unlikely that our dependence on the internet will decline anytime soon," states the survey's Executive Summary. "In the meantime, the best course of action is to accept the many positives we derive from this indispensable technology while taking whatever positive and intentional actions we can to reduce the impact of the negatives—or even avoid them altogether."