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International visitors renew hope for tourism sector

3/23/2022

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The return of international visitors is good news for our region's tourism sector.

The recent announcement by Kenmore Air that regularly scheduled flights between Seattle and Victoria will return on April 1 is a great step forward. The Seattle area is a major source of visitors to Victoria and we know businesses here can't wait to welcome them back. Adding flights creates more options for travellers, including the previously announced return of the Victoria Clipper on April 15, and the Greater Victoria Harbour Authority's start of a new cruise ship season on April 6.

To help spread the word, Destination BC has launched a new $6.7 million marketing campaign aimed at international visitors. The campaign, called Discover the BC Effect, aims to "drive emotional urgency" that will encourage people in Washington, California, Britain and Australia to travel to our province. The effort will complement Destination Greater Victoria's ongoing $2.2 million campaign.
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  • Membership
    • Why Join?
    • Job Board
    • Member to Member Offers
    • Benefits, Discounts & Savings >
      • Chamber Store
    • Chamber Local
    • 1863 Impact Award
    • Questions & Answers
    • Join Now
    • Member Login
  • Member Directory
  • Events
    • Signature Events >
      • Annual Auction
      • Business Awards
      • Business Hall of Fame
      • Business Leaders Series
    • Event Calendar >
      • Chamber Events
      • Community Events
    • Event Photos 2023
    • Sponsorship
  • News & Advocacy
    • Weekly BizNews >
      • BizNews-articles
    • Advocacy / Wins for Business >
      • Advocacy Wins
      • Business Property Taxes
      • Advocacy Priorities
    • Chamber Chats
    • In the News >
      • Published Op-Eds
      • Media Releases
    • Non-market housing
    • Find and keep workers
    • Business Matters Magazine
    • COVID-19
  • About Us
    • Emerge >
      • Emerge Events
      • Emerge Mentorship
      • Emerge Connect
    • Staff Directory
    • Board & Governance >
      • Governors
      • By-Laws, Plans & Reports
      • Committees
    • Chamber History
    • Partners & Sponsors
    • About Victoria >
      • Starting a Business
      • Moving Here
      • Visiting Victoria, BC
    • Contact Us