After years of flirting with football fans in Atlantic Canada, the CFL is turning its attention to the West Coast. The first Touchdown Pacific game will take place at Royal Athletic Park on Aug. 31 between the BC Lions and Ottawa Redblacks.
“As a lifelong fan of the CFL, I am thrilled to welcome Touchdown Pacific to Victoria," City of Victoria Mayor Marianne Alto said in the news release. "The passionate fans in our community, combined with our historic natural grass stadium, will make this Labour Day contest a classic football match, and a highlight of the 2024 CFL season, with family-friendly festivities beforehand.”
The stadium, which serves as the home of the Victoria HarbourCats, will be expanded to hold up to 14,000 fans, including standing room.
In 2023, Touchdown Atlantic generated more than $10 million in overall economic impact for businesses and communities in the Halifax region.
In Greater Victoria, sports tourism helps drive more than $100 million in visitor spending annually. Destination Greater Victoria and the Greater Victoria Sport Tourism Commission were key in bringing Touchdown Pacific to Victoria.