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The Local TV/Cable Battle (in Business Vancouver Island)

November 12, 2009

I have to say, I find it somewhat offensive that the whole regulatory mess of the Canadian Radio-television and Telecommunications Commission (CRTC) has brought our broadcast and cable companies to the point of all out war in the public domain. The advertising campaign that is now running on TV is not useful to the general public. It simply pits one side against the other over the single issue of fee-for-service for local programming. And it leaves the public no more informed on what the real issues are.

The public is concerned about local television and there is no doubt that local television in our communities is in jeopardy. This is largely due to the out of date regulations that govern the industry.

The environment within which existing regulations and agreements were forged between broadcasters and cable companies has changed tremendously with the times. When the regulations were written, cable companies agreed to build telecommunications infrastructure into small communities to open the market for local television. As they took on the cost of infrastructure investment, they were provided with signals for local programming without charge and sold that programming as a basic service in communities. In this way they were able to recoup their investment.

For their part, local broadcasters were given the sole right to sell advertising as a source of revenue to run their businesses in local communities.

But times have changed. Advertisers have so many more options now than they did when this agreement was first forged. And in all likelihood, the investment of cable companies has been returned.

We need the CRTC to expedite a full-scale review of its regulatory environment and licensing regulations in order to develop a plan for the industry which will ensure an environment in which both mediums can thrive.  The continuous tinkering around the edges of policy regulations that has to date been the remit of the CRTC has not kept pace with the times and has led to the impasse in which we now find ourselves.

Without that level of revision, the public is left with the unfortunate situation we now have of broadcasters and cable companies battling it out in a media campaign that only tells a part of the story from differing perspectives.

This is not useful to Canadians and I believe we deserve better service from a federally regulated industry.





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Tourism Benefits of the Games Needing Our Support (in Business Examiner) (March 01, 2010)
Listen to the Tax Canary (in Business Vancovuer Island) (February 15, 2010)
Education and Sewage (in Times Colonist and Blackpress, Letters) (January 29, 2010)
Bay Street Bridge Closure a Wake Up Call (in Business Examiner) (January 27, 2010)
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Articles - 2009


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