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Greater Victoria, BC News


Date ArticleType
11/5/2012 Media Release
Victoria Chamber Win! “Destination BC” Announced



November 5, 2012 – Victoria, BC – The Victoria Chamber welcomed the announcement today from Premier Christy Clark that a new industry-led, legislature-funded Crown corporation named Destination BC has been created, and will work directly with the tourism sector to market BC as a tourism destination.

“The Victoria Chamber led the Chamber movement by creating and championing a Predictable funding policy and having it adopted by Chambers across BC” said Bruce Carter CEO of the Victoria Chamber.  “The funding model and sector-based leadership of this new crown corporation flow directly from policy of the Victoria Chamber.”

The creation of Destination BC is a direct policy success for the Chamber of Commerce network in BC. The BC Chamber policy Predictability for Provincial and Regional Destination Marketing Organizations, created by the Victoria Chamber, contained several recommendations which will be implemented such as set funding for a provincial destination marketing organization, performance-based formula through legislation, and ensuring that the executive leadership of the organization be comprised of a majority of independent tourism professionals.

The Greater Victoria Chamber of Commerce, with approximately 1,500 members, is the voice of business for Greater Victoria and has received Accreditation with Distinction from the Canadian Chamber of Commerce.

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BC Chamber Policy: Predictability for Provincial and Regional Destination Marketing Organizations
BC Government: News Release


For further details contact;

Bruce Carter, Chief Executive Officer
#100-852 Fort Street, Victoria, BC  V8W 1H8
Email:  Web:
General:  250-383-7191   Direct:  250-360-3470   Cell: 250-889-2271



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