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Meet BMW and MINI Victoria

In a nutshell: As part of the German Auto Import Network (GAIN), the dealership knows that the customer experience is as important as what you engineer and thus, BMW/MINI Victoria continues to deliver the ultimate car buying experience. Now located at 95 Esquimalt Road in a state¬-of-the-art facility, BMW/MINI Victoria has one of the most beautiful dealerships on Vancouver Island.

The skilled BMW/MINI team are dedicated to finding the perfect new or pre-owned car to match your individual lifestyle. Once you have your dream car, the expert parts and service team work hand-in-hand with our certified technicians, keeping your BMW or Mini in premium condition by using only quality BMW or Mini signature parts. 

Number of Employees:

Industry Sector: Car Sales

Area of Town: Esquimalt

Primary Product/Service:

How would you describe BMW/MINI Victoria in 30 words or less? 

BMW/MINI Victoria prides itself on passion, dedication, and the pure love of what we do which makes buying a BMW or MINI as exciting as driving it.

What is the best part about doing business in Greater Victoria?

Victoria is one of the most beautiful and mildest cities in Canada, which lends itself perfectly to the vehicles we sell and service. In Victoria, a sunny February day means clients can cruise with the top down in their convertible, which not many other dealerships across Canada can say. Our dealership is located in the heart of Victoria, surrounded by some of Victoria’s finest waterfront homes, with a view of downtown and the inner harbour to further enhance the experience our clients and staff enjoy on a daily basis. 

What is the best thing BMW/MINI Victoria is doing for Greater Victoria? 

When the dealership was built, the engineers designed a run off garden that filters the excess water before going into the greywater sewage collector. This innovative system has been visited by many contractors for future building ideas. Our service department has an eye to minimizing our footprint, buying as much as possible in bulk to save on packaging for items such as engine oils, windshield washer fluid and lubricants.

As a division of GAIN we are a part of the Vancouver Island Motor Gathering, which supports the Children’s Health Foundation of Vancouver Island, the Saanich Peninsula Hospital Foundation and new for 2015, the David Foster Foundation. In just two years the Vancouver Island Motor Gathering has raised over $300,000 for charity.

We also support a number of local charities such as the Victoria Hospital Foundation, Kidsport, JDRF, Prostate Cancer Research, CFAX Santa’s Anonymous, Ride to Conquer Cancer, Women’s Transition House, Big Brothers Big Sisters and more. 

What is it like working at BMW/MINI Victoria?

to detail is key – from a well-organized parts and service department to a friendly smile when you walk in the door, everyone has a part to play for BMW/MINI Victoria’s continued success.
BMW/MINI Victoria is committed to building the automotive industry in Victoria, as a partner with Camosun Collage’s Automotive Service Technician Program, certified by the Indistry Training Autority (ITA). BMW/MINI Victoria provides apprenticeship opportunities for up-and-coming students, who wish to specialize in BMWs.

David Lett, BMW Certified Master Technician and Shop Foreman started with BMW/MINI Victoria in 2002, “I started as a second year apprentice, working with two other technicians. We have now grown to a shop of 9 technicians and an apprentice, in a fully updated facility. I enjoy the diagnostic challenges that our state of the art vehicles provide from time to time, as well as constantly updating my product knowledge as our vehicles continue to lead the field with new advancements and functionality. Despite the growth, our shop continues to function as a close knit team, with everyone sharing in the enjoyment and challenges working with our exciting BMW and Mini products.” 

What are three things few people know about BMW/MINI Victoria?  

Over half our sales leads come from online so we have an internet portfolio specialist that is trained to handle all our web inquiries and a team that keeps the website and social media up to date with new cars, promotions, etc. It is amazing to know most of our customers usually spend an average of 16 hours online before entering or contacting a dealership. Our clients often know exactly what they are looking for before they have even touched their new car.

BMW has a wide range of bicycles and these have been extremely successful for us. And now with the introduction of the electric bikes, interest in them is growing as well. The bikes are electrically power assisted with 4 power boost settings, a charge time of 3.5 hours with a range of approximately 100 km’s.

We also are very excited about the new race track, GAIN’s Vancouver Island Motor Sport resort that is currently under development in the Cowichan Valley. Designed by Tilke Engineers and Architects who are considered to be a world leader in track design, we feel privileged to have a place open year-round to showcase the performance of our products to our clients in a safe, controlled environment.

What is BMW/MINI Victoria proudest of? 

We are proud of our beautiful facility, our team and the amazing products that we sell, from the all-new five-door Mini Cooper all the way up to the BMW Flagship Luxury 7 Series Sedan. A testament to our team’s outstanding work, BMW/MINI Customer Service Index results are always in the top 10 of BMW/MINI dealerships across the country. When our clients let us know we have done the job right that is truly satisfying.

Are there any other fun facts about BMW/MINI Victoria we should know about? 

BMW/MINI Victoria holds a number of customer loyalty events throughout the year for our clients such as Spring & Fall Annual Garage Sales, One Day Private Special Invitational Events, New Owners Nights and we attend many local car shows.

We also host a Performance Driving Program that our new and current BMW or Mini owners can partake in to enhance their driving abilities and truly see what our cars are capable of. An adrenaline rush like no other; the Performance Driving Program puts our clients behind the wheel of the latest BMW and Mini we have to offer. This firsthand driving experience on a closed course and taught by trained professionals allows our clients to experience the pure joy of driving. This program is free of charge when a vehicle is purchased form BMW/MINI Victoria and is an amazing experience for all involved.

For more information about BMW/MINI Victoria check out their Chamber Directory Listing or their website.


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